Social Media Toolkit

Let’s get social!

Share your Winter Walk participation on social media and invite your friends, family, and colleagues to join you on Sunday February 9th, 2025 (Sunday December 7, 2025 in NYC). You can also invite them to donate to your fundraising goal as you walk to help those in need. Keep everyone updated on your fundraising journey with interesting facts, heartfelt photos, engaging videos, and personal posts. Show what this cause means to you, and encourage others to get involved.

Don’t hesitate to ask for donations; funds will 100% support organizations directly helping our homeless community. Together we can end homelessness.

Don’t forget to tag us! We love to see you in action! Below are some suggested images and posts you may use to improve your outreach.

Let's get Social!

Click here to access a PDF version of our Social Media Toolkit!

Profile Photos

To save an image, right click and select “Save As..."

Cover Photos:

To save an image, right click and select “Save As..."

Sample Posts for Instagram,

Facebook & X

For Facebook & Instagram:

Join me in supporting my fundraiser for the Winter Walk, a nonprofit event and initiative dedicated to ending homelessness. [INSERT YOUR PERSONAL QGIV PAGE URL HERE]

Join me on February 9, 2025 (or December 7, 2025 NYC) to put an end to homelessness. Visit winterwalk.org today to sign up to walk two miles around [YOUR LOCATION ie: the Boston Common] during the coldest season of the year. Together we will walk shoulder to shoulder with our neighbors- housed and unhoused.

100% of the funds I raise will be distributed between the Winter Walk’s amazing partner organizations. These organizations are working on prevention, support, and care for our homeless community. Learn more at winterwalk.org/partners.

This year I am participating in the Winter Walk on February 9th (December 7th NYC)- snow, rain or shine! The Winter Walk is an event and initiative that believes ending homelessness is within our reach. Please consider a donation to my fundraising page [INSERT YOUR PERSONAL QGIV PAGE URL HERE]. 100% of the funds raised will be divided between the Winter Walk’s amazing partner organizations. Together we can end homelessness!

For X (Formally Known as Twitter):


I am participating in the @thewinterwalk February 9th (or December 7th NYC) two mile walk! Will you support my fundraiser? [INSERT YOUR PERSONAL QGIV PAGE URL HERE]

Join me and the @thewinterwalk community on February 9th (December 7th NYC)! Registration is still open, will you walk with us and support the end of homelessness?

Graphics for Instagram, Facebook and/or X:

MetLife Stadium, the largest stadium in the NFL, has a capacity of 82,500 fans. In contrast, the most recent U.S. homelessness census conducted in 2023 revealed that over 653,000 individuals were experiencing homelessness. This staggering statistic
Homelessness is devastating, dangerous, and isolating. Many homeless individuals face a number of medical issues - from lack of healthcare, substance abuse, to mental health struggles.  Shockingly, the average age of death for people experienci
📅: 2.9.25 - ❄️🚶‍♀️🚶🏽‍♂️
According to the Department of Housing and Urban Development (HUD), a record number of people are currently unhoused in the U.S. Several factors are driving this increase, such as rising housing costs, surging immigration, and the end of many COVID-1
Full-time workers nationwide need to earn more than $23 hourly to afford a modest one-bedroom rental, according to a 2023 report.  The report from the National Low Income Housing Coalition estimated the hourly wages necessary for full-time
Chicago Public Schools (CPS) identified 17,700 students as homeless during the 2022-23 school year, with that number rising to 24,157 as of February 2024, only two-thirds into the 2023-24 school year, and representing 7.23% of enrolled students. This
Over 85% of homeless families are headed by women - specifically, by single women with children - and domestic violence is a principal cause of homelessness among single mother families. 1 out of every 4 homeless women is homeless because of violenc
In recent years, homelessness in New York City has reached the highest level since the Great Depression of the 1930s. In April 2024, 131,940 people slept each night in NYC shelters. Thousands more (there is no reliable numbe
Today, more New Yorkers are experiencing homelessness than ever before.  In a city of more than 8.3 million people, nearly one in every 83 New Yorkers is homeless — that’s more than 100,000 men, women and children. More than 4,000
Family homelessness is a growing social problem affecting families in every state. Nationwide, 85% of providers have seen family homelessness increase in recent years. Family homelessness accounts for 37% of the overall homeless population and 50% o
On its own, homelessness is known to hasten the effects of physical aging on the body: continued stress, trauma, and uncertain living conditions exacerbate this. Exposure to the elements (including, in many cases, being forced to live and sleep outsi